Market Research The State of Content Marketing 2022 Global Reportīut let’s dig deeper and get to those “new features”, as there is a lot below the surface that is worthy of examination too. The importance of this contemporary mien is confirmed by Google’s own announcement, which led with: “AdWords Editor 12 offers a fresh look and new features.” Editor has a new look that aligns it with the rest of Google’s product suite, which is a surprisingly late alteration for a company so committed to consistent cosmetics. So, what’s new in AdWords Editor 12?įirst impressions are, as is so often the case, guided by aesthetics. Nonetheless, we have been kept waiting until now for an update worthy of the version 12 moniker. We have seen helpful improvements since then all they way up to version 11.8, particularly the ability to connect up to five AdWords accounts to one email address, added late last year. AdWords Editor 11.0 was released way back in 2014, bringing with a raft of much-requested changes like the ability to make bulk updates to multiple ad groups or campaigns at once. Originally released in 2006, the pace of improvement has relented a little of late. This has the advantage of providing more control over edits, but also the very significant ability to work on campaigns even when a user is offline. New to AdWords? Or still struggling with it? Google has introduced Guided Flows, which step-by-step guides you through your Adwords account.AdWords editor is a free, downloadable application that allows users to edit campaigns in minute detail outside of the AdWords platform. Google AdWords Offers Guided Flows Tutorials Or Tours When a Facebook PPC Campaign is Not a Good IdeaĪre you investing in Facebook ads? The writer discusses the instances when it is not wise to shell out money for Facebook PPC campaigns.ġ0. Read how PPC & SEO complement each other and how both strategies are equally important for a successful online presence.ĩ. Combining PPC and SEO to Change the Way Your Audience Finds & Sees You The author breaks the 4 misconceptions marketers carry about AdWords, eventually concluding how it is a ‘hit’ for businesses.Ĩ. Struggling with display ads? Learn how to optimally design ads that can catch eyeballs and smartly break through the clutter.įredrick Vallaeys, Co-founder of Optmyzr discusses how to evaluate your AdWords performance with his favorite tried & tested tools and methods. What you can do about the growth of voice search? John Gagnon of Bing Ads tells two key elements of voice search and how to put them in use. The rise of voice search and something you can do about it This and lot more in this SearchMetrics whitepaperĤ. New study on universal search integration indicates that 80% of searches have at least one universal search integration. AdGooroo tells you about top advertisers in travel domain. Interested in Travel paid search? Here is some data for you. OTAs lead top travel advertisers in paid search Upgrade to the updated version and make use of the umpteen features.Ģ. AdWords Editor now supports labels, upgraded URL’s, ads in apps and more!Įxplore the updated version of AdWords 11.0 which now supports labels, call-only ads, mobile app targeting, custom affinity audience , upgraded URL’s, ads in mobile apps and more. Here are the PPC stories that hogged the limelight the previous week:ġ. Here are some other interesting reads that help you understand how to optimally design display ads, analyze travel paid search, know more about voice search, evaluate whether Facebook PPC campaign is for you or not and more. With the new AdWords Editor launched last week, there is a lot to explore and implement. Posted May 18th, 2015 by Kirti & filed under PPC Roundup. Weekly PPC News – Google releases new version of AdWords Editor 11.0
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